Overtone | Branding and Design Studio

Led by Creative Director Karen Kluss, Overtone is a boutique branding and design studio based in Hobart, Tasmania.

We may be the new name in town, but we’ve spent two decades shaping brands of all shapes and sizes.

Our agile team of creatives, marketers and strategists will scale up or down to fit your needs.

Brand Design

We live to craft beautiful brands from start to finish. Harnessing strategic insights and impactful design, we’ll help you spark deeper connections with your audience.

Brand Refreshes

Of course, some brands need more of a touch-up than a complete makeover. We can elevate your existing look and feel without losing what makes your brand unique.

Communication design

We believe every design challenge has a creative, thoughtful solution. Nothing is out of reach, from presentations and reports to promotional materials, social media, signage and packaging.

Advertising

Our creatives have decades of advertising experience. From first concepts to finishing touches, we’ll work with you to deliver hard-hitting campaigns that really hit the mark.

Though based in Hobart, Karen Kluss has travelled the world one brand at a time.

Through her 14+ years in agencies, she’s worked on international powerhouse brands like PepsiCo and Doritos, national icons such as Woolworths, Dan Murphy’s and Surf LifeSaving Australia, and local legends RACT, Hydro Tasmania and the City of Hobart.